Know Your Market, Outmaneuver Your Competition
Deep market intelligence that keeps you ahead of your comp set. Monitor trends, track competitors, and anticipate demand shifts before they happen.
Strategic Market Intelligence
You can't win a game you don't understand. In revenue management, that game is played against your competitive set, influenced by market demand, and complicated by external factors you can't control. But you can understand them—and use that understanding to your advantage.
Our competitive and demand analysis service provides the market intelligence you need to make informed strategic decisions. We monitor your comp set's pricing strategies, track market-wide demand patterns, and identify opportunities before your competitors do.
This isn't just about knowing what your competitors are charging. It's about understanding market dynamics, predicting demand shifts, and positioning your property to capture maximum revenue in any market condition.
Properties in competitive markets seeking to gain strategic advantage through superior market intelligence and demand forecasting.
Key Benefits
Daily monitoring of competitor rates, availability, and positioning across all major booking channels.
Predict booking patterns and demand shifts to optimize pricing and inventory strategies proactively.
Understand where you fit in your market and how to position your property for maximum competitive advantage.
Real-time notifications when market conditions create revenue opportunities or competitive threats.
How It Works
Comp Set Definition
Identify and validate your true competitive set based on guest shopping behavior, not just proximity or star rating.
Data Collection & Monitoring
Deploy monitoring systems to track competitor pricing, availability, reviews, and market demand indicators.
Analysis & Insights
Analyze competitive data to identify patterns, opportunities, and threats requiring strategic response.
Strategic Recommendations
Translate market intelligence into specific pricing, positioning, and promotional recommendations.
What's Included
- Daily competitive rate shopping across your comp set
- Market demand analysis and booking trend tracking
- Forward-looking demand forecasts for key booking windows
- Competitive positioning reports and market share analysis
- Special event and market disruption monitoring
- Review sentiment analysis and reputation tracking
- Opportunity alerts for pricing gaps and demand surges
- Monthly competitive strategy briefings
Expected Outcomes
Improved competitive positioning through strategic rate and availability management
Increased ability to capture demand during high-opportunity periods
Identify market threats and opportunities 7-14 days before competitors
Frequently Asked Questions
Related Services
Ready to Get Started?
Let's discuss how competitive & demand analysis can drive revenue growth for your property.
Schedule Your Free Consultation